Sustainable Banking Analysis Based on a Qualitative Study Approach
Sr No:
Page No:
26-32
Language:
English
Authors:
Mohammad Taleghani* . Reza Mazrae Farahani , Samaneh Shariatmdari
Received:
2025-02-11
Accepted:
2025-02-26
Published Date:
2025-02-28
Abstract:
Sustainable development is necessary for banks to achieve their financial
development goals. The present study aims to present a sustainable banking model based on
strategic options development and analysis. This qualitative study was conducted on the experts
of Iran's banking industry. Accordingly, 15 samples were selected by purposeful sampling. In
the qualitative section, the components of sustainable banking were identified by the SODA
method. Finally, 10 primary components and 140 secondary components were obtained from
the analysis of the interviews. The primary components included environmental factors, social
factors, economic factors, new and green technologies, clean energy, human resources, bank
customers and bank management, macro and government factors, and the implications of
sustainable banking. Several key elements were identified based on the results obtained from
the SODA method. They include human capital, economic factors, environmental and social
factors, and the measures taken in this area are mostly related to production management
(sustainable production). Finally, the goals of sustainable banking are sustainable growth and
development, bank research and development, and organizational transformation
Keywords:
Sustainable Banking, Sustainable Development, Strategic Options Development and Analysis.