Multinational Research Society Publisher

Impact of Artificial Intelligence on Entrepreneurial Decision-Making


Sr No:
Page No: 16-21
Language: English
Authors: Dr Ogwuche Gabriel Shaibu*, Dr Mbaegbu, R. E. V., Dr Tracey Obehi Uguru & Dr Anyanwu Hyginus Chukwuemeka
Received: 2026-05-21
Accepted: 2026-06-29
Published Date: 2026-07-11
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Abstract:
The rapid advancement of Artificial Intelligence (AI) has transformed entrepreneurial practices globally, offering tools for predictive analytics, risk assessment, and strategic decision-making. However, the adoption and effective use of AI among small and medium-scale enterprises (SMEs) in South-East Nigeria remain limited. This study examines the impact of AI on entrepreneurial decision-making, specifically its influence on opportunity recognition and decision-making accuracy among SME owners and managers. A cross-sectional survey research design was employed, with data collected from 242 respondents across five states using a structured questionnaire titled Artificial Intelligence in Entrepreneurial Decision-Making Index (AIEDMI), validated with a reliability coefficient of 0.84. Data were analyzed using Spearman Rank Order Correlation Coefficient at a 0.05 level of significance. Findings reveal that AI significantly enhances both opportunity recognition and decision-making accuracy among entrepreneurs, enabling them to identify emerging market opportunities, optimize resources, and make evidence-based strategic decisions. The study concludes that AI serves as a vital enabler of effective entrepreneurial decision-making and business sustainability. It is recommended that SMEs integrate AI tools into their operations and invest in AI literacy and training to maximize strategic benefits and competitive advantage.
Keywords: Artificial Intelligence, Entrepreneurial Decision-Making, SMEs, Opportunity Recognition, Decision Accuracy, Strategic Planning.

Journal: MRS Journal of Accounting and Business Management
ISSN(Online): 3049-1460
Publisher: MRS Publisher
Frequency: Monthly
Language: English

Impact of Artificial Intelligence on Entrepreneurial Decision-Making