Multinational Research Society Publisher

Mission and Vision
Our Mission
At MRS Publisher, our mission is to advance the dissemination of high-quality, peer-reviewed research to a global audience, enabling unrestricted access to scholarly content. We strive to facilitate the free exchange of knowledge and foster academic collaboration, empowering researchers, educators, and practitioners across disciplines to contribute to the advancement of science and society. By providing open access to research outputs, we aim to enhance the visibility, impact, and accessibility of scholarly work while supporting a sustainable and equitable knowledge-sharing ecosystem.
Our Vision
Our vision is to become a leading force in the global open-access publishing landscape, promoting transparency, inclusivity, and collaboration within the scientific community. We envision a future where all academic research is freely accessible, enabling innovation, accelerating discovery, and supporting evidence-based decision-making in policy, education, and practice. Through our commitment to open access, MRS Publisher seeks to break down barriers to knowledge and empower a diverse range of voices and perspectives in the pursuit of knowledge and societal progress.
Open Access Policy
MRS Publisher is committed to promoting open access to all scholarly works published under our name. We firmly believe that providing open access to research articles, journals, and other scholarly materials increases the visibility and accessibility of research, maximizes the impact of scientific inquiry, and accelerates the exchange of knowledge across borders and disciplines.
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Latest Article
1. Marketing beyond Boundaries: Transforming Customer Engagement through...
0

Dr. Rupali Rathod*
Associate Professor, Department of Commerce, Government Women’s First Grade College, Kalaburgi, Karnataka
70-78
https://doi.org/10.5281/zenodo.21982504

The rapid convergence of artificial intelligence (AI), emerging digital technologies, and data analytics is fundamentally reshaping the marketing landscape. Traditional marketing models, which largely relied on mass communication, demographic segmentation, and historical customer information, are increasingly being replaced by intelligent, adaptive, and highly personalized engagement systems. This conceptual research paper examines how AI-driven marketing, emerging technologies, and data-driven strategies are transforming customer engagement beyond conventional geographical, temporal, and experiential boundaries. The paper synthesizes contemporary literature to explore the role of artificial intelligence, generative AI, machine learning, predictive analytics, natural language processing, recommendation systems, Internet of Things (IoT), augmented reality (AR), virtual reality (VR), conversational technologies, and intelligent automation in creating personalized and real-time customer experiences. Recent literature identifies generative AI as particularly significant for automated content creation, personalization, and data-driven decision-making. The paper proposes a conceptual framework in which AI capabilities, emerging technologies, and data intelligence function as strategic enablers of personalization, real-time interaction, predictive engagement, immersive experiences, and customer relationship development, ultimately influencing customer satisfaction, trust, loyalty, advocacy, and long-term value. At the same time, the study highlights critical challenges involving privacy, algorithmic bias, transparency, data quality, cybersecurity, technological dependence, and the potential erosion of human connection. Responsible AI frameworks emphasize characteristics such as validity, reliability, accountability, transparency, explainability, privacy enhancement, and fairness. The paper concludes that the future of marketing is not simply about replacing human marketers with intelligent machines but about developing a human-centered, AI-enabled marketing ecosystem in which technology augments creativity, empathy, strategic judgment, and relationship building.
2. Sustainable Commerce and Responsible Management: Reimagining Business...
0

Dr. Rupali Rathod*
Associate Professor, Department of Commerce, Government Women’s First Grade College, Kalaburgi, Karnataka
39-46
https://doi.org/10.5281/zenodo.21982229

Sustainable development has emerged as a strategic imperative for commerce and management rather than merely an environmental concern. Rapid technological transformation, resource depletion, climate change, changing consumer expectations, social inequalities, and increasing regulatory pressures are compelling organisations to reconsider how value is created, delivered, and sustained. Contemporary commerce is moving beyond the traditional objective of profit maximisation toward a broader framework that integrates economic prosperity, environmental responsibility, social inclusion, ethical governance, and long-term stakeholder value. This paper examines the evolving relationship between sustainable development, commerce, and management, with particular emphasis on sustainable business models, green finance, responsible supply-chain management, circular economy practices, digital transformation, sustainable marketing, corporate governance, and stakeholder engagement. The paper adopts a conceptual and descriptive research approach based on secondary sources, including academic literature, institutional reports, and sustainability frameworks. It argues that sustainability can become a source of innovation, competitiveness, resilience, and organisational legitimacy when embedded into core managerial decision-making. The paper proposes a Sustainable Commerce and Management Value Framework (SCMVF) integrating economic, environmental, social, technological, and governance dimensions. The study concludes that organisations capable of combining profitability with purpose and innovation with responsibility are better positioned to create sustainable long-term value.
3. Precision Nutrition, Gut Health and Microbiome in Broiler Chickens: Re...
2

Nashwan Majeed Ali Al-Gburi*
DNA Research Center, University of Babylon, Hillah-Najaf Street, Babylon state, 51001, Iraq
33-37
https://doi.org/10.5281/zenodo.21981517

The poultry industry has developed rapidly in response to the increasing global demand for high-quality animal protein. However, modern poultry production faces several challenges, including increasing feed costs, antibiotic resistance, environmental pollution, heat stress, and the need to improve feed efficiency. Consequently, recent research has increasingly focused on precision nutrition, intestinal health, gut microbiome modulation, alternative feed ingredients, and smart technologies. This review summarizes recent advances in these areas, with particular emphasis on the relationship between dietary interventions, gut microbiota, intestinal barrier integrity, immune function, and productive performance in broiler chickens. Recent evidence indicates that probiotics, prebiotics, synbiotics, postbiotics, fermented feeds, and alternative protein sources may improve gut health and contribute to sustainable poultry production. In addition, heat stress can alter intestinal microbiota and compromise intestinal integrity, highlighting the importance of nutritional and management strategies for maintaining gut function under challenging environmental conditions. The integration of precision nutrition with artificial intelligence, sensors, and computer-vision technologies represents another promising direction for modern poultry production. Overall, future poultry systems are expected to increasingly integrate nutrition, microbiome management, environmental monitoring, and artificial intelligence to improve productivity, animal health, welfare, and sustainability.
4. The Effect of Energy Drink Consumption on a Sample of Students from Al...
1

Nashwan Majeed Ali Al-Gburi*
DNA Research Center, University of Babylon, Hillah-Najaf Street, Babylon state, 51001, Iraq
29-32
https://doi.org/10.5281/zenodo.21981032

The widespread consumption of energy drinks has become common among different segments of society, especially among young people, due to their association with increased overall physical activity. The general effect of these drinks is attributed to their content of active ingredients such as caffeine, various sugars, taurine, as well as some herbal extracts. The present study aimed to evaluate the potential physiological effects of these beverages on several vital body indicators, including heart rate, blood glucose level, and blood pressure. The research was conducted on 32 student volunteers (28 males, 87.5%, and 4 females, 12.5%). Vital indicators were measured before the consumption of energy drinks and again two hours after intake. The results of the current study indicated a slight increase in heart rate after consumption; however, this effect was not statistically significant. In contrast, systolic blood pressure showed a strong statistical association after the intake of energy drinks, indicating a clear effect of these beverages on blood pressure. As for blood glucose levels, the effect was moderate but statistically significant, suggesting that the increase in glucose levels after consuming energy drinks was not random but clearly associated with the intake. Finally, there was no correlation between weight, gender, and the consumption of energy drinks, as the study was conducted over a short (cross-sectional) period.
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